나의 멘토는? by breeze
| |
[입소문 마케팅] The Word of Mouth Marketing Manifesto출처 : http://read-lead.com/blog
The Word of Mouth Marketing Manifesto
- Happy customers are your best advertising. Make people happy.
- Marketing is easy: Earn the respect and recommendation of your
customers. They will do your marketing for you, for free. - Ethics and good service come first.
- UR the UE: You are the user experience (not what your ads say you are).
- Negative word of mouth is an opportunity. Listen and learn.
- People are already talking. Your only option is to join the conversation.
- Be interesting or be invisible.
- If it’s not worth talking about, it’s not worth doing.
- Make the story of your company a good one.
- It is more fun to work at a company that people want to talk about.
- Use the power of word of mouth to make business treat people better.
- Honest marketing makes more money.
'Word of Mouth Marketing: How Smart Companies Get People Talkin'
'Free things to share'
|
